Outreach
More info
- Creator
- Manny Medina, Andrew Kinzer, Gordon Hempton, Wes Hather
- Founded
- 2014
- Type
- Sales engagement platform
- Website
- outreach.io
Automates a sales team's outbound contact into scheduled sequences of emails, calls and reminders — the factory behind every one of those cold follow-up messages.
The Seattle company began in 2014 as a recruiting startup called GroupTalent. As it was dying, the founders built an internal tool to scale their own sales outreach, noticed it worked better than the business idea, and pivoted outright. The product walks a rep through a "sequence": email on day one, call on day three, another email on day five, all logged against the CRM.
The category is called sales engagement, and in practice it is split between Outreach and Salesloft. At its 2021 peak the company was valued at around $4.4 billion.