IFTTT If This Then That
More info
- Creator
- Linden Tibbets, Jesse Tane, Alexander Tibbets, Scott Tong
- Released
- Type
- Consumer automation / IoT glue
- Website
- ifttt.com
- Wikipedia
- en.wikipedia.org
Consumer-focused precursor to Zapier — coined the "if this then that" phrase. Strong in smart home and social media automation.
Recipes (now "Applets"): "if I post on Instagram, also post to Twitter", "if Nest detects motion, turn on Hue lights". Many big platforms cut API access from 2018 (Twitter, Google Sheets), which halved IFTTT's usefulness. Lost the business market to Zapier; retains the IoT / smart home niche. Modern: Pro Plus plan (~$10/mo). Competition: Apple Shortcuts (free, local), Microsoft Power Automate.