Explore page / FYP
The algorithmically curated page of content from accounts you don't follow — Instagram's "Explore", TikTok's "For You Page" (FYP). The platform's engine for discovery and the most important path for unknown creators to go viral.
Mechanic: a recommendation algorithm shows content based on what you (and similar users) have interacted with, not who you follow. TikTok's FYP is the purest example — the app opens directly into an infinite feed of algorithmic picks, which means anyone can go viral without a following (one of TikTok's big innovations over the follow-centric Instagram/Twitter). "Getting on the FYP" is the dream for creators. Trade-off: enormously addictive and discovering, but a black box that can feed doomscrolling, rage bait, and filter bubbles. Distinct from the follow feed (people you chose). Related to algorithmic feed and engagement bait.