Engagement bait
Content designed solely to elicit interactions (likes, comments, shares) in order to trick the algorithm into spreading it — "tag a friend", "comment 🔥 if you agree", "99% can't solve this". Low value, high interaction.
Mechanic: since algorithms reward engagement, some deliberately use prompts and tricks that force reactions regardless of quality. Classic forms: "tag someone who…", pointless polls, deliberate errors ("it's not actually called that"), nostalgia questions ("what was your first?"). Platforms (Meta) have introduced downranking of obvious engagement bait, but it evolves to keep up. Distinct from rage bait (which specifically provokes anger) — engagement bait can be harmless but cynical. A direct consequence of attention/interaction being the currency. Related to rage bait and algorithmic feed.