Amplitude
More info
- Creator
- Spenser Skates, Curtis Liu
- Founded
- Type
- Product analytics
- Website
- amplitude.com
Product analytics built around behaviour over time — cohorts, funnels, and which actions predict that a user will stick around.
Spenser Skates and Curtis Liu founded the company in 2012, first as the voice app Sonalight; when they noticed their own measurement tooling was more interesting than the app itself, they pivoted. The product specialised in behavioural analytics: segment users by what they do rather than who they are, and hunt for the "aha moment" that correlates with long-term retention.
A direct listing on Nasdaq in 2021 (AMPL) made it one of the few pure-play analytics firms on the public market. It competes mainly with Mixpanel for the same customers and the same mental model.