Splash screen
Initial screen shown while an app loads — logo + brand color. Hides real load time and gives a feeling of faster startup.
iOS: Launch Storyboard (must be static). Android: AndroidX SplashScreen API (since 2021), previously manual implementations (common trap: show too long → perceived as hanging). Web/PWA: defined in manifest.json. Game development: often multiple splash screens (engine, publisher, developer) — annoying for the player. Steam games often allow skipping via click. App Store policy forbids splash screen longer than startup time.