Shitpost
Deliberately low-quality or absurd internet post. Often humor through contrast against the venue's norms. 4chan roots (~2007), spread via Reddit + Twitter. Distinct from trolling — shitpost is primarily comedic, not maliciously targeted.
Categories: deep-fried memes (oversaturated compression), surreal humor (Vine heritage), "post-irony" (irony about irony about irony). Career shitposters have audiences on Twitter — dril (~1.8M followers) is the archetype. Brand shitposting (Wendy's Twitter, MoonPie) became a marketing strategy around 2017. Risk-management issue: what's a joke and what's a real PR disaster? Modern AI-generated content makes the shitpost era's lines fuzzy — what's a meme and what's slop?