Pipedrive
More info
- Creator
- Timo Rein and others
- Released
- Type
- Sales CRM
- Website
- pipedrive.com
An Estonian sales tool built around a single idea: show deals as cards in a pipeline and push them forward, without the administrative weight that plagues bigger CRM systems.
Five founders led by Timo Rein started Pipedrive in 2010 in Tallinn — several of them former salespeople who wanted a system built for the person actually closing deals, not for the manager's reports. The result was a visual, kanban-like funnel where each deal is a card dragged between stages like "contacted", "negotiation", "won".
Its niche is small and mid-sized firms that find Salesforce too heavy and HubSpot too much marketing. Vista Equity Partners bought a majority stake in 2020, turning the company into one of Estonia's so-called unicorns.