More info
- Creator
- Ben Silbermann, Paul Sciarra, Evan Sharp
- Released
- Owner
- Pinterest, Inc.
- Type
- Visual discovery / image moodboards
- Website
- pinterest.com
- Wikipedia
- en.wikipedia.org
Visual bookmarking — users "pin" images to themed boards. Weddings, recipes, interiors, tattoos.
500M+ monthly actives, ~70 % women. Drives enormous e-commerce traffic via "Shop the Look". Search results in Google Images are dominated by Pinterest for interiors and fashion. AI-based image recognition (Pinterest Lens) since 2017. One of the few social networks where users actually want content to be rediscoverable months later — the algorithm optimises for long-term relevance, not real-time engagement.