Mercado Libre
Latin America's Amazon — started in 1999 in Argentina as an eBay clone, today dominates e-commerce in 18 countries + Mercado Pago (fintech).
Marcos Galperin founded it in Buenos Aires. eBay was first investor (bought 20 %). Mercado Pago started as internal checkout, is now Latin America's largest fintech (cards, loans, crypto). $50B+ market cap. Competitors: Amazon Brazil, Shopee, Magazine Luiza.