JD.com
China's second-largest e-commerce company (after Alibaba) — focus on authentic goods + own logistics. "It's not Taobao" was long the marketing.
Richard Liu (Liu Qiangdong) founded in 1998. Operates own warehouse network (1500+ depots) — same-day delivery in hundreds of cities. Big investments from Tencent + Walmart. Despite that loses share to Pinduoduo/Douyin/Temu in the price war.