Instagram Business Account
Account type for companies/creators. Three tiers: Personal, Creator, Business. Business gets analytics (Insights), ad management, shopping tags, branded-content tools, contact button.
Trade-off: accounts get marked as "business" → Instagram's algorithm reduces reach (allegedly, to force ad spend). Many creators stay on "Creator account" instead of "Business" for perceived algorithm benefit. Insights: reach, impressions, profile visits, follower demographics. Shopping: tag products → click opens in-app product page. Linked to Facebook Business Manager for cross-platform ad management. Required for partnership tags (sponsored content disclosure).