Follow bait
Posts designed to maximize follower acquisition vs information value. Twitter thread with "follow @x for more" CTA, LinkedIn list posts ("8 mistakes that destroyed my career, here's what I learned"), TikTok "wait for it" cliffhangers.
Classic format: hold the best insight to the end, make cliffhanger so viewer must follow for continuation. LinkedIn especially: long-form list posts ("Top 10 Things I Wish I Knew") with generic life advice = peak follow bait. Twitter thread anti-pattern: "Did you know this 1 weird trick? Thread incoming 🧵". Modern algorithm response: platforms deboost posts that explicitly ask for follows ("ask for follow" is spam signal). Hidden bait: posts with subtle CTA design without explicit follow text.