Distracted Boyfriend
The stock photo of a man turning to look at a passing woman while his girlfriend looks appalled. Perhaps the purest example of a three-label meme template.
The picture was taken in 2015 by the Spanish photographer Antonio Guillem and sold like any other stock image before it started being used as a template in 2017: three labels, one on each person, where the man is the one who ought to choose correctly and doesn't. The form turned out to be extraordinarily useful, since any conflict between what you should want and what you actually want fits into it. Guillem has said he was surprised and that the models had no idea. Sweden contributed a footnote to the record: in 2018 the Swedish advertising ombudsman ruled a Swedish employer's use of the image to be sexist advertising, which drew international attention.