Adobe Firefly
Adobe's family of generative AI models, launched in March 2023. The selling point isn't primarily quality but provenance: trained on Adobe Stock and public-domain material rather than the whole web.
That makes Firefly commercially safer than its competitors, and Adobe offers enterprise customers indemnification against copyright claims — precisely the legal exposure Midjourney and Stability decline to take on. It's integrated directly into Photoshop as Generative Fill and Generative Expand, into Illustrator for vectors and into Express. Image quality is generally considered behind Midjourney on pure aesthetics, but it wins by sitting inside the workflow where the image is going to be edited anyway. The criticism came from Adobe's own contributors: the Stock terms permitted training on their uploaded images without separate compensation, which many experienced as being outcompeted by their own work.